BBC Choice

BBC Choice was a British television channel which was owned by the BBC and was launched on 23 September 1998. It was the first British TV channel to broadcast exclusively in digital format, as well as the BBC's second non-analogue-terrestrial channel launch (following on from the BBC News channel in 1997). The channel was shut down on 8 February 2003.

BBC Choice initially broadcast from 5 pm daily; this later switched to 7 pm. The 7 pm start carried over into its successor BBC Three. BBC Choice also aired children's programmes, initially at weekends and subsequently daily during the daytime; this duty transferred to CBBC Channel and CBeebies when they launched in February 2002.